In today’s digital-first world, social media is one of the most powerful tools for local trades businesses in Auckland — from plumbers and electricians to builders and drainlayers. But without a proper strategy, it’s easy to fall into common traps that cost you visibility, leads, and money.
At Digital Clicks, we work with trades businesses across Auckland to build social media strategies that actually bring in results — not just likes.
Here are 5 of the most common social media mistakes local trades businesses make, and how to fix them.
Mistake #1: Posting Without a Strategy
Many Auckland trades businesses post inconsistently — a random photo of a job one week, a quote the next. There’s no structure or goal.
Why it’s a problem:
Without a clear content strategy, your posts won’t attract new customers or build trust with your local audience.
How to fix it:
- Build a monthly content calendar tailored to your Auckland audience
- Mix in before/after photos, client testimonials, behind-the-scenes, and local promotions
- Stick to consistent branding and posting times
Mistake #2: Ignoring Comments and Messages
Potential customers often reach out through Facebook or Instagram first — and many local businesses miss or delay these opportunities.
Why it’s a problem:
Delayed responses or ignored DMs can lead to lost bookings and a poor reputation.
How to fix it:
- Respond to messages and comments within 24 hours
- Set up Facebook Messenger auto-replies with your availability or booking links
- Assign someone on your team to monitor social inboxes daily
Mistake #3: Not Running Targeted Local Ads
Too many Auckland tradies rely solely on organic reach. But Facebook and Instagram are pay-to-play platforms — especially if you want to reach local homeowners or business owners.
Why it’s a problem:
Organic posts don’t reach enough people — and your competitors are likely running local ads.
How to fix it:
- Run geo-targeted ads specifically for Auckland suburbs you service
- Promote your best-performing posts or special offers
- Start with a small budget — even $5–$10/day can build awareness and leads
Mistake #4: Not Showcasing Social Proof
Auckland customers trust real results. If you’re not showing off positive reviews or completed work, you’re missing out on credibility.
Why it’s a problem:
People want to see proof that you’re reliable and skilled — especially when it comes to trades.
How to fix it:
- Share Google reviews and customer testimonials as graphics or quotes
- Post before-and-after images of your jobs in Auckland
- Tag happy clients (with permission) for more organic reach
Mistake #5: No Call to Action (CTA)
Many posts are simply “look what we did today” — with no direction or next step for potential customers.
Why it’s a problem:
Without a CTA, people admire your work but don’t take action — like messaging you or booking a job.
How to fix it:
- Include CTAs like “Call now,” “Book your free quote,” or “Message us to schedule your service”
- Add a ‘Call Now’ button on your Facebook and Instagram profiles
- Link your posts to your website, Google profile, or booking form
Want Help With Your Social Media Marketing in Auckland?
At Digital Clicks, we specialise in social media marketing for Auckland trades businesses — including plumbers, electricians, and other local service providers.
Whether you need help managing your Facebook and Instagram pages, running targeted ads, or building a content plan that actually works, we’re here to help.
📲 Contact us today for a free social media audit and start growing your business online.