Google Search Ads Questions, Answered

Search Ads are the paid results that appear at the top of Google when someone searches a relevant term — marked with a small "Ad" label. They let you appear above organic results for searches your customers are actively making.

This depends on your industry, competition, and goals — we'll recommend a starting budget during your free ads review based on your specific market and what similar businesses typically spend.

Search Ads can start generating clicks and leads immediately after launch, though the first few weeks of optimisation typically improve performance significantly as we learn what's working.

We research the exact terms your potential customers are searching, focusing on high-intent keywords — the ones searched by people who are ready to enquire or buy, not just browsing.

Search Ads deliver immediate visibility at the top of the results page for as long as you're paying, while SEO builds long-term, unpaid rankings that take longer to achieve but keep working without ongoing ad spend. Many clients use both together.

Yes, you'll need a landing page for people to arrive at after clicking your ad — we can advise on this or refer you to our website design service if needed.

Yes — conversion tracking is set up from the start to measure calls, form fills, and enquiries, and you'll receive clear monthly reports on performance.

Yes, we regularly take over and optimise existing Google Ads accounts — we'll do a full audit first to identify quick wins and fix any wasted spend.

Your campaigns simply stop showing and no further spend occurs — unlike SEO, Search Ads traffic stops as soon as the budget does, which is why many businesses run both channels together for balance.